What is SEO?

First of all, SEO stands for Search Engine Optimisation.  In short, SEO is a set of rules in which can be followed by a website owner in order to optimise their websites for search engines, therefore improving their search engine rankings. In addition, SEO is an easy way to increase the quality of a website, by making the site easier to navigate, and more user-friendly and giving content more of a focus.

Why is SEO important?

In today’s market, SEO is more important than ever. This is because search engines have millions of users each day looking for answers to their questions, or even for the solution to their problems.

Therefore search engine optimisation is essential for the following reasons:

  • The vast majority of people who use search engines are more likely to click on one the of the top 5 suggestions that appear on the results page, therefore in order to take advantage of this and gain visitors to a website or customers to an online store, the website needs to be in the top positions when appearing on the results page.
  • Users are also more likely to trust search engines and so appearing in the top positions of a results page after the user’s keywords have been searched, the trust between in the user and website will be increased.
  • SEO is good for social promotion. Users who find your website by searching through Google or Bing will be likely to promote it by sharing it on social media sites such as Facebook, Twitter, Google+, and other social media channels. They also may share it when talking to friends or relatives.
  • SEO also can put a website ahead of any competition in may have. So if two websites are selling the same thing such as a clothing, the website that has been brought up by the SEO is more likely to have more customers, and more sales.

Why your business needs SEO?

Statistics show that 89% of consumers will use search engines in order to research a product, service, or a business before making a decision. There if your business in not online, you will be losing a huge opportunity to be found by over 3 million people who search the internet each day.

In order to grasp the main power of SEO, first, your business must have a website. After the website has been created, it will need to be found in search engine results, SEO will be able to fulfil this. When running a website, the goal is to be at the top of search engine result pages for your chosen industry. This is because 75% of internet users do not tend to go beyond the first page of results that are shown to them.

SEO also caters to mobile users. A report from comScore revealed that mobile users have taken over desktop users in terms of usage worldwide. As this will continue to increase this means that we can expect more and more people to conduct searches through mobile devices rather than desktop devices. Therefore having SEO for your website will allow people who are using mobile devices to still have the ability to access your website. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. This means people who are viewing your website on their mobile are looking for what they want through keywords and they want it as soon as they possibly can.

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