Do I need a website?
You may be wondering “why does my business need a website?” Or maybe you want to know what value a website can add to your business?
Before putting together our packages we conducted research into what the general consumer uses, does, views and how they interact with the web. Using that information we prioritised aspects and built our packages around our findings to ensure the best experience for everyone.
Below you can find just some of the information we found that helped us put the packages together.
According to Google, 97% of consumers use the web to search for local businesses
Source – http://blogs.constantcontact.com/online-presence/
In 2013, 70 percent of consumers preferred to do their retail shopping online.
89 percent of consumers use search engines to research a product, service or business before making a decision.
Source – http://www.brafton.com/news/89-percent-of-consumers-use-search-engines-for-purchase-decisions/
A business that maintains a website is more likely to receive traffic just by simply being there. And according to Google and Nielsen, 73 percent of mobile searches trigger additional action and conversion while 55 percent of purchase-related conversions occur within one hour of an initial mobile search.
Source – https://www.thinkwithgoogle.com/research-studies/creating-moments-that-matter.html
A sample of over 8 million clicks shows that over 94 percent of users clicked on a first page result and less than 6 percent actually clicked to the second page and selected a result displayed there.
Less than 6% actually clicking to the second page and selecting a result displayed there. One of the biggest drop offs is between the 10 spot (bottom of the first page) and the 11 spot (top of the second page) from 2.71% down to 1.11%. That’s a 143% dip from one position to the next.
Source – http://gravitateonline.com/2nd-place-1st-place-loser-seriously/
62 percent also research on Facebook before buying.
Source – http://www.brafton.com/news/62-percent-millennials-research-products-facebook-buying/
79 percent of consumers said they Like or follow brands on social networks to get more information about the company and its products and services.
61% of consumers are more likely to buy from companies that offer custom content.
60% of B2B decision makers say branded content helps them make better purchase decisions
72% of marketers agree: Updated social pages help influence deals.
Source – http://www.brafton.com/business-model/content-marketing/
2014 Marketing Statistics
Social Networking is the top online activity in the US, with average Americans spending 37 minutes per day
46% of web users look towards social media when making a purchase
8 out of 10 SMB’s use social media for their business to drive growth.
3 in 5 SMB’s say they’ve gained new customers
Source – https://www.marketingtechblog.com/2014-statistics-trends-businesses-social-media/