In the digital age, having an online presence is essential for the success of any business. However, the misconception that a website alone can solve all marketing needs often leads to disappointment. You can have the most fantastic, well designed, SEO Driven website – but if it’s not marketed correctly, it may not perform as well as hoped.
In this blog post, we’ll explore the comprehensive approach required to effectively market a new business online.
Beyond the Website
1. Website: The Foundation
While a well-designed and user-friendly website is crucial, it’s just the beginning. Think of it as the foundation on which your online presence is built. Ensure your website is responsive, informative, and reflects the essence of your brand. All of the websites we build are optimised to industry standards, using the leading technologies and methods.
We can also provide unlimited updates to your website; ensuring that the content is up to date and targeted for any search keyword requirements you may have. Content is key – and you can never have too much quality content. Contact Us today for more information.
2. Social Media Mastery
In the realm of social media, platforms like Facebook, Twitter, Instagram, and LinkedIn play a pivotal role; and in most cases this is the quickest way to market your business and a driving factor behind successful businesses. And the best bit – FREE of charge!
Establishing a consistent and engaging presence on these platforms can amplify your brand visibility, foster community engagement, and drive traffic to your website. Please read our Blog on how/why to use Social Media when advertising your business.
3. Visual Identity: Flyers and Business Cards
Traditional marketing tools like flyers and business cards still hold weight in the digital era. They serve as tangible reminders of your business and can be powerful tools for local outreach. Ensure that your visual identity is cohesive across both digital and physical mediums.
We have a team of designers who not only specialise in Websites, but all forms of Graphic Design. Please feel free to Contact Us with any questions or requirements.
4. Backlinks
Backlinks are typically links to your websites from directory websites like Yell.com. They are a great way to advertise your business for Free on Local Listings as well as providing a crucial boost to your websites search engine optimization (SEO) and enhancing its visibility and credibility.
When a website receives a backlink, it’s essentially getting a vote of confidence from another site. This endorsement signals to search engines like Google that others find the content valuable and trustworthy. The more high-quality backlinks a website accumulates, the more search engines view it as a credible source. This enhanced visibility is vital for driving organic traffic, increasing the website’s reach, and attracting a larger audience.
Please read our Blog on how/why to use Backlinks when advertising your business.
5. Email Marketing: A Direct Connection
Crafting targeted email campaigns can provide a direct line of communication with your audience. Utilise newsletters, promotions, and updates to keep your customers informed and engaged, ultimately driving traffic to your website.
6. Paid Advertising: Google AdWords
Investing in paid advertising, such as Google AdWords, can significantly boost your online visibility. Strategic use of keywords and compelling ad copy can drive targeted traffic to your website, increasing the likelihood of conversions.