Increasing Your Website Traffic – Getting your first 100 hits

So your new website has launched…

Have you had any traffic yet?

We have put together a quick guide on how you can help your website to do well and increase the amount of potential customers.

First thing first is to set up your websites Google analytics and track where your potential customers are coming from.

Once set up and signed in, locate ‘Traffic Sources’ on the left menu.

Analytics Traffic Sources

– Social Media
– Direct Traffic
– Search
– Paid
– Email
– Other

A healthy site will have a good balance of traffic from all sources, so don’t just rely on social media to pull traffic to your site just like you wouldn’t put all your eggs in one basket.
Getting traffic to your site, unfortunately, is not an overnight process. Website traffic grows over time, although the good news is that there are many tried and tested strategies to increase customer visits to your website.

Assuming you already have a well designed, fully responsive & optimised website. Applying these simple strategies will help you to increase your websites potential.

Write beautiful content

Great content for websites, as they say, is absolutely KING. Your website’s content is the voice of your business. Search engines crawl the content on your site and display relevant results with keywords and phrases from your site’s content. By having great quality content you are showing search engines you are an active online business and giving your website more chances of showing in organic search results.

Get Social Active and build a following

A lack of social existence makes potential clients question your business authenticity. Create captivating social posts on Facebook, Instagram, YouTube and LinkedIn and drive new traffic to your site.

Don’t forget to engage with your customers on social media by following back, mentioning clients in posts retweeting and responding to direct messages. Also, consider asking your clients to share your website link on Facebook with their friends.

Learn from your competitors

Identify your competition, get to know your enemy and get ahead! Google analytics is the best platform to view your website traffic but where can you view your competitor’s traffic sources? Fortunately we have the answer, the tools below are some of the most widely used tools by professionals and everyday business owners alike.

1. Google Adwords
2. SEMrush
3. Alexa
4. Spyfu

By placing your competitor URL’s in these sites you can analyse their traffic sources i.e referrals, and keywords to see where your websites is in relation to your competitors.

Building Links

Building links to and from your business website is an essential part of SEO and creating an increase in traffic. There are two crucial types of link every website should have…

Internal links – Internal linking is adding links from one section or page of your site to another helping users to navigate your site and keeping them on your website for as long as possible.
Referral links – Referral links are links to your site from other websites. These are the most important and the most difficult to create. But by creating referral links you are increasing your chances of being found online.

Note: Do not ever pay for referral links on third party websites, as too many poor quality links may penalise your search ranking.

Offer a Promotion

It may seem like the most obvious but competitions, special offers and freebies will always help bring traffic to your site. This does not always necessarily mean giving money off your products or service, offering free advice or a free quotations can create an growth in quality traffic to your site leading to more conversions.

Don’t Stop!

Once you start seeing a growth in traffic it is very important that you don’t stop your traffic growth efforts. Continue to create strong, relevant content and building links through networking with other website owners and industry relevant directory along side regular monitoring of your website.

How can we help?

Fill in the provided contact form to request a callback during business hours to discuss your specific requirements in further detail.

We value your privacy

We and our partners use technology such as cookies on our site to personalize content, provide social media features, and analyze our traffic. Click below to consent to the use of this technology across the web. You can change your mind and change your consent choices at anytime by returning to this site.

Read our Privacy Policy
Privacy Policy

This privacy policy sets out how Inventis Design Ltd. uses and protects any information that you give Inventis Design Ltd. when you use this website.

Inventis Design Ltd. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Inventis Design Ltd. may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from July 2018.

What We Collect

We may collect the following information:

  • Name and job title
  • Contact information including email address
  • Demographic information such as post code
  • Preferences and interests
  • Other information relevant to customer surveys and/or offers
What We Do With The Information We Gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal Record Keeping

We may use the information to improve our products and services.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How We Use Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Controlling Your Personal Information

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@inventis.co.uk.
  • We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
  • You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Oak House, 317 Golden Hill Lane, Leyland, Lancashire, PR25 2YJ.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.