At Inventis Website Design, we pride ourselves on delivering high-quality and affordable website packages that work for businesses of all sizes.
We design and build professional, high quality websites from the ground up, meaning all our sites are built bespoke to your business and can be updated anytime you like, however you like (make as many changes as you want at no extra cost).
In today’s digital age, having a high-quality performing website for your business is more important than ever. A successful site should increase your client satisfaction and retention and convey a professional image of your brand online 24/7. A bad or no website for your business will turn customers away from your business and they may opt for a competitor who has a better online presence.
Many businesses have fallen into a trap of spending thousands of pounds on a website that they cannot update, amend or optimise. Other businesses may just use free templates or off the shelf premium themes that can be extremely difficult to customise for your businesses growing needs and optimise for search engines.
Below, we have listed some common issues we find across the web and the reasons on why your website may not be up to scratch!
Bad User Experience / Lack of Engaging Content
How long do users stay on your site before clicking away? Keeping your website updated is as important as having an all singing and dancing website. If your website hasn’t been updated in a while, then you are potentially losing conversions.
Performance – Speed Tests
Does content load fast enough?
Faster loading website can result in a lower bounce rate the search engines will reward. Sites with issues like large images files and bloated inefficient code will lag in load time.
Test your website speed at – https://gtmetrix.com/
Website Templates and page builders
Website page builders are a quick and easy way to build a website without having any coding experience. Many sites will look the same and have very similar content as templates are not unique to your business and are incredibly difficult to customise with a developer.
Responsive / Mobile-friendly
It takes a couple of seconds for website visitors to make their mind up about your business, first impressions are the difference between your customer converting and ‘bouncing’. 52% of internet users have said that a bad experience on a mobile site will make them less likely to engage with a company.
A responsive website will change how it displays your site’s content depending on the screen size of their device. On a tablet or mobile text and buttons should be bigger making them visible and easier the click on smaller screens.
If you’re not sure if your website is mobile friendly, then you’ll be happy to know that Google has a Mobile friendly test tool to help. search.google.com/test/mobile-friendly
If your site isn’t mobile responsive you’re not just damaging your user’s experience, you’re also reducing the number of visits and traffic to your site.
Google’s ranking algorithm takes into account whether your site is responsive and if it isn’t search engines will penalise your site and you will rank below competitor sites that do have mobile-friendly sites.
SEO
Google is the best source of free traffic to your website. But getting your website pages within the top 10 results and keeping them there is a difficult task.
Does your site appear in Google searches? Has your Google rank position dropped?
Simple tweaks can help your website to be found organically.
If you find yourself too embarrassed to send customers and clients to your website then the chances are this is because your website doesn’t reflect your brand or services. You should be proud to send your URL. If all of this has got you thinking, find out more about our website packages here