The Importance of Backlinks

What are Backlinks?

Backlinks, also known as link building or inbound links are created when other websites contain links back to your website, this acts as a vouch or vote of confidence from another site to yours. These vouches are very valuable when it comes to improving your websites SEO (Search Engine Optimisation) which is the process of optimising your website to rank higher on search engines such as Google, Yahoo and Bing.

Why do we need Backlinks?

Although there are many different aspects to achieving good SEO, Backlinks are an easy and effective way of doing so.

Backlinks are important for SEO because they signal to search engines i.e. Google that another resource finds your content valuable enough to link to it within their own content. As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking higher up on the results.

Backlinks from linking domains of high authority, high traffic and well-known websites offer more value than backlinks from low-quality, new, or spammy websites. Backlinks from spammy websites should be avoided whenever possible.

How to generate Backlinks?

You can quite easily generate some meaningful backlinks to your website which will really help when it comes to where your website ranks. The easiest way is to sign your business up to free directories and social media accounts, this is very simple to do and we’ve listed some free, trusted directories below which you can sign up with today. Take a look and make sure you add your full URL on your directory page (including https://www. at the beginning, i.e https://www.yourdomainname.co.uk).

A few minutes of your time can have a fantastic effect on your website’s rankings!

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(Updated May 2022)

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